The Clorox Company(CLX)

New York Stock Exchange
Sector: Consumer Defensive | Industry: Household & Personal Products
The Clorox Company logo

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.

Latest News & Analysis

Clorox (CLX) Stock Analysis: Navigating Market Volatility, Rising Costs, and Evolving Consumer Habits
Mar 25, 2025

Clorox Market Analysis: Strategic Response, Dividend Stability

Analysis of The Clorox Company (CLX): Strategic response to market challenges, dividend stability, and innovation initiatives. Key insights for investors.

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Clorox (CLX) Analysis: Navigating Inflation, Dividends, and Consumer Confidence
Mar 14, 2025

Clorox (CLX): 'Clean Feels Good', Dividend, and Market Analysis

Analysis of The Clorox Company (CLX) examines its 'Clean Feels Good' campaign, dividend aristocrat status, inflation strategies, and market challenges.

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Clorox marketing strategy: 'Clean Feels Good' campaign analysis, financial health, and competitive insights for investors.
Mar 11, 2025

Clorox (CLX) Analysis: 'Clean Feels Good' and Financials

Analysis of The Clorox Company (CLX), examining its 'Clean Feels Good' campaign, IGNITE strategy, dividend aristocrat status, cost management, and financial performance.

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Clorox Earnings and Dividend Analysis: Strategic Outlook for 2025. Is Clorox a Good Investment?
Mar 3, 2025

Clorox (CLX): Earnings, Dividends, and Strategic Outlook for 2025

Analysis of Clorox's Q2 2025 earnings, CFO transition, brand diversification, ERP implementation, and dividend sustainability. Explore market trends and analyst outlook for CLX.

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Clorox (CLX) Stock Analysis: CFO Transition, ERP Challenges, and Innovation Impact.
Feb 28, 2025

Clorox (CLX): Navigating Transition, Innovation, and Market Challenges

Clorox (CLX) navigates a CFO transition, ERP challenges, and brand collaborations amidst a competitive landscape. Dividend sustainability and economic sensitivity are key investor concerns.

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Clorox (CLX) stock analysis: Q2 earnings, dividend sustainability, and future outlook. Expert insights on CLX's performance, ERP implementation, brand innovations, and competitive positioning.
Feb 27, 2025

Clorox (CLX) Stock Analysis: Q2 Earnings, Dividend, and Future Outlook

Comprehensive analysis of The Clorox Company (CLX): Q2 2025 earnings, strategic initiatives, dividend sustainability, and competitive landscape. Get the latest insights.

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Clorox (CLX) Fiscal Year 2025: Strategic shifts, market outlook, and investment analysis.
Feb 26, 2025

Clorox (CLX) Fiscal Year 2025: Strategic Shifts and Market Outlook

Analysis of Clorox's (CLX) fiscal year 2025 performance, strategic initiatives, and market outlook. Dive into earnings, dividends, and competitive challenges.

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Clorox (CLX) stock analysis: Navigating challenges and opportunities in 2025. Insights on financial performance, CFO transition, brand diversification, and dividend sustainability.
Feb 25, 2025

Clorox (CLX) Analysis: Navigating Challenges and Opportunities in 2025

Clorox's Q2 2025 results present a mixed picture, with earnings beats offset by cyberattack recovery and a CFO transition. Margin expansion and brand diversification are key.

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Clorox (CLX) Q2 2025 Earnings Analysis: CFO Transition, Brand Strategy, and Market Outlook
Feb 24, 2025

Clorox (CLX) Q2 2025 Earnings: CFO Transition, Brand Strategy, and Market Outlook

Analysis of Clorox's (CLX) Q2 2025 earnings, CFO transition, brand diversification, competitive landscape, and future outlook. Actionable insights for investors.

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Clorox Company Strategy & Performance: Navigating Market Volatility - An in-depth analysis of Clorox's financial performance, strategic initiatives, and market outlook.
Feb 21, 2025

Clorox's 2025 Strategy: Navigating Challenges & Growth

A detailed analysis of Clorox's earnings, strategic initiatives, and market performance amid dynamic challenges.

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A bottle of Clorox bleach sits on a clean kitchen counter, symbolizing cleanliness and household products.
Feb 20, 2025

Clorox Q2 2025: Earnings, Margin, and Strategic Shifts

Detailed analysis of Clorox's Q2 2025 earnings, margin initiatives, and strategic moves impacting its market performance.

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A bottle of Clorox bleach on a kitchen counter.
Feb 19, 2025

Clorox Q2 2025 Earnings: Operational Transition and Market Impact

In-depth update on Clorox’s Q2 2025 earnings, operational transitions, and market reactions, highlighting cyberattack recovery and innovative marketing initiatives.

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